Like all successful businesses, Mosey On started as a joke. All being right in the world, it always will be.

The story goes that everyone and their dog was coming out with some kind of Ride or Dead, Shred 'till You Die, or I'm F**king Faster Than You kind of brand. And we just thought that was kind of hilarious.

In fairness, there's absolutely nothing wrong with that vibe. We've got plenty of friends who own, work for, ride for, or just rep these brands, (not to mention we do too). But we thought it would be pretty refreshing to do something in the complete opposite direction. After all, how many of us are actually winning races? Logic would suggest there's way more people out there not winning anything, as per the words of The Highlander, and not to mention referenced by the great Freddie Mercury as part of the soundtrack; "There can be only one".

I'll wager most of us just actually enjoy riding our damn bikes, ripping some turns on the mountain or going for a tour in the backcountry.

So get out there, take your time to breathe in your surroundings, and enjoy yourself!